Quality or quantity? About viewability of online media campaigns

A while ago I wrote an article about the lack of quality in the Romanian online advertising industry and which generated quite a few controversies, but I hope also made some people ask some questions.

I came back with an article about online campaign viewability as this has become a hot topic at global level, generating coallitions among advertisers, agencies, publishers and professional associations.

I strongly believe that there is a dire need for resetting the Romanian online advertising industry and a shift towared quality, or else the little left will soon disappear as well…

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