Seth Godin: Understanding Business Development
Some things you should be thinking about when considering the topic of business development:
- Process first, ideas second
- Who decides?
- Courtship, negotiation and marriage
- Buyer and seller
- Enthusiasm is underrated
- Close the open door
- Call the lawyers later
- Cast a wider net
- Talk to the receptionist
- Hire better
- Structure deals with the expectation of success
- End well
Source: Seth Godin (if you find the ideas above too cryptic, read his full blog post here).