It’s funny how things work in the Romanian online industry…
Intact Interactive claims to come up with an innovative concept of online 3D advertising for a Renault campaign. Vivi (Octavian Costache) challenges the concept for being over inflated as compared to what the execution really is.
From my own experience, I’ve seen the concept before used in outdoor advertising last year in Madrid (I was at FICOD, The International Forum for Digital Content), when Renault launched its new Laguna campaign. Honestly, the outdoor execution was much better than Intact Interactive’s online execution. See below and let me know what you think about it:
Renault Laguna Outdoor Ad in Madrid
