Why People Go Online

[![Why People Go Online (source: citing Ruder Finn)]( "Why People Go Online")](
Why People Go Online (source: citing Ruder Finn)
According to [Ruder Finn]( "Ruder Finn"), in the second quarter of 2009, 100% of US Internet users that they surveyed went online to pass time. The other top destinations were education, connecting with others, research and sharing.

Ironically, among the least common intentions of Internet users going online were making a purchase, managing finances, comparison shopping or joining a cause.

There is no doubt, knowing your customers and their behavior as much as possible is one of the most important keys to success in the current economy, since the product driven markets are long gone, being replaced with the customer driven markets.

Thus, if you want to be successful online, identify a niche that is sizable, marketable and potentially profitable, focus on solving a problem of that niche, under promise and over deliver and you might just strike gold.

There’s not even that many types of activities that people perform online, Ruder Finn listing a mere six of them, ordered from most common to least common:

  • Learn
  • Have fun
  • Socialize
  • Express oneself
  • Advocate
  • Do business
  • Shop

In terms of gender interests, the study showed that more men went online to do business or have fun as compared to women, while the later group was more interested in advocating over the Internet, express themselves or socialize. What is interesting is that 69% of young adults have been active on social networking sites, while 55% of them went online to play games.


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